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Who, What, Where & How

Chatbot Marketing

Nov 9, 2020 | Digital Marketing, Mobile Apps, Website Solutions

Intro

Chatbots are very popular these days as it save time for any business and help customer in many ways. You’ve probably seen chatbots in action. They are on all sorts of websites, mobile phones and many other types of sites and apps.Chatbots use artificial intelligence that is often quite advanced to answer many questions.

Merits of Chatbots

Chatbots are very useful and a lot of different applications are avialable in market — from simple
contact, to answering questions, and even helping the sales process growth.

One of the biggest benefits of using Chatbots is that you can have lesser
actual employees, because chatbots can take care of a lot of issues that
might take up time from employees . This frees up paid employees
for more important tasks, and allows them to have more time to help
customers with major issues.

This benefits customers because they can get answers and help with problems much faster way.

Chat Bots provides you a piece of valuable information about your
customers if you log those conversations and analyze them, because
you can see the types of questions they are asking.

DeMerits of Chatbots

The biggest drawback is that Ai, no matter how
advanced it is, but not yet at the level that can replace actual
human beings. This inevitably leads to failure to help customers sometimes,
which may end up frustrating the user enough that they leave your website.

It can happen, so you must make sure your chatbot can
direct customers to live help when needed.

Are Chatbots Beneficial For You?

We can say that Chatbots aren’t right for every business. If you find that you don’t have
a lot of contact with customers normally, you may not need a chatbot.
But, in some cases you can use chatbot for shopping cart etc.

How to use chatbots

A lot of companies are using chatbots to deliver content in an interesting way. Such websites sending articles through chatbots which help user in various ways.

Let’s talk about your project!